Inspiring Creative Content Marketing Examples – B2C Retail
Content marketing is hugely successful in the B2C market, with 97% of UK B2C marketers taking this approach.
With so much competition, how can you get it right in this sector? The answer is to focus your content on what your customers care about. You need to think beyond what your products are, to why your customers buy them.
Take outdoor clothing brand, Patagonia, as an example. Their customers are not likely to have a strong connection to any particular item of clothing, but they do have strong connection to the environment, and this forms the basis of their content marketing strategy. Find out more about successful B2C Retail campaigns below.